The action packed VRM Xtravaganza agenda is almost complete. Don't miss one minute of this years show. Visit our 80+ vendors, take in our educational sessions and kick back and enjoy our networking and entertainment. 


May 14th 
7:00 AM – 12:00 PM - Exhibitors Move In 


9:00 AM Welcome and introductions from our Leadership Team

Learn more about our 2019 Initiatives. 

9:10 AM The Pro Resort Housekeeping session #1

Provides you with the opportunity to learn techniques, skills, and tips from Steve Craig, a recognized national authority on Vacation Rental Housekeeping with a BIG question?? “What If I Owned A Vacation Rental?’ This interactive session gets managers talking about the key components of housekeeping, best practices and more….  

10:00 AM VRM Financial Success presented by Ximplifi Accounting

  • Accounting for VRM 101 & Common Pitfalls
  • VRM Success Metrics

11:00 AM Join us for the $ ”Cha, Ching” $ Session.

How managers derive extra revenue from sales and amenities! 4 top panelists discuss adding home amenities and facilitating additional guest purchases that put more revenue into each booking.

12:00 PM lunch: Educational Session with DataPsy, Inc.
Xcelling in the Xperience Economy 
Is your business thriving in the XPerience economy? Or just surviving? Our society has transitioned from the industrial economy, through the service economy and we’re now operating in the XPerience economy.  In this session, Christi Kapp will help you improve your ability to move past staging experiences, to create genuine, lasting experiences that make people crave a return stay or recommendation to a friend.

1:00 PM Exhibitor Booths Are Open To Attendees all afternoon


1:10 PM  “Women Mean Business” Committee Discussion 

This is our first peer to peer meeting with discussion. Florida VRMA is expanding its support for women entrepreneurs, managers and allied members that want to grow personally and professionally in the vacation rental market. This committee is focused on "Women Empowering Women"

2:00 PM Revenue Management: Understanding the Data, Tools and Options for Property Managers presented by Key Data Dashboard
Revenue management is changing more rapidly than ever. Today, vacation rental revenue managers and business owners need a comprehensive understanding of a variety of factors when pricing, including changes in consumer behavior, the roles of various distribution channels, and the performance of competitors & rentals in their market – just to name a few.
Today more than ever, an effective revenue management strategy requires accurate data. Fortunately, a new generation of tools can not only deliver that but deliver it in real time. Do you trust your data? Learn why every decision you make in 2019 depends on them.


2:30 PM Software Decisions presented by Ciirus 

An honest look at the Pros & Cons of changing software, or growing with your current software.

Afternoon Break

4:00 PM Back by Popular Demand…..Beers with Peers
What Keeps You Up At Night???? Everything from software, to marketing, to employees, to growth? We will gather to share the best of the best and the worst of the worst with just our peers and some beers! Join FVRMA’s Past Presidents and your colleagues to discuss the issues that really matter to YOU!

6:00 PM – 9:00 PM Join us for our evening reception at the VRM Xtravaganza May 14th from 6:00 PM to 9:00 PM. Open bar, buffet and great entertainment.


May 15th
Breakfast


9:00 AM the Exhibit hall is open all day

9:00 AM Opening Remarks in exhibit hall – Sponsor Recognition

9:05 AM Join us for a theatre presentation in the Marketplace with Avantio. Cloud based solutions for Vacation Rental managers to optimize time and performance on management tasks, channel management and your website.

9:30 AM Legislative Session, Our Legal Counsel and lobby team update members on the latest happenings in Tallahassee with our elected officials and guests. 


10:30 AM Join us for an educational theatre presentation in the Marketplace: Lift Your Listing with HomeAway

​Presented by Kate Barnett – Account Manager, HomeAway Partner Success


11:30 AM The Pro Resort Housekeeping session #2

Provides you with the opportunity to learn techniques, skills, and tips from Steve Craig, a recognized national authority on Vacation Rental Housekeeping. This session takes on 3 of the hot topics in vacation rentals:

  • Effective Maintanence techniques
  • Laundry Alternatives
  • Dealing with clutter


12:15 PM Lunch and Keynote Speaker Brian London
Turning Industry Trends into Marketing Advantages

• The six external factors impacting future demand (economics, demographics, lifestyles, regulation, technology, geopolitics)
• The four internal marketing strategies to deploy based on the lay of the land
Important new trends will be introduced, with focus on Florida marketing strategies, which are unique and follow a different time-pattern than general tourism marketing strategies
 

1:10 PM Drive Direct Bookings! Presented by Xplorie. 
7 Best Practices to Drive Direct Bookings
Actionable Ideas to reduce your dependency on channels and drive more guests to your website. These methods include: 

  • Website Optimization Core technology
  • Unit listings (photography, description, etc)
  • Email Marketing
  • Social Media
  • Paid Search
  • Organic Search
  • Content Marketing
  • Convert Existing Guests


2:00 PM The Intersection of Technology & Property Care presented by Shaun McCorry of Breezeway

2:30 PM How to Team Up on Email and Exceed Guest Expectations presented by Jonathan Michael, marketing manager for Palo Alto Software
Managing emails like reservations@ or info@ as a team can get chaotic and confusing. Cluttered inboxes make it easy for team members to miss important messages, reply to the same message twice, or give your guests and homeowners a poor impression of your business.
In this interactive presentation, we'll discuss how your team can collaborate better, leading to cleaner inboxes, faster replies, and consistently great email interactions that will impress your guests and homeowners. You'll also get a demonstration of Outpost, our collaborative email tool for vacation rental teams who are ready to end the hassle of sharing email.
During this session you'll learn:
• How email management impacts your bottom line
• Tips & tools to improve team collaboration
• Why openly sharing goals and tracking team performance yields significant results


3:00 PM Cross your T’s and Dot Your I’s – Technology, Innovation and Integrity presented by BJ Shell – Account Executive, HomeAway Software

4:00 PM – 6:00 PM Closing Networking Reception in the Marketplace Exhibit Area. Mix, mingle and enjoy appetizers and a cash bar. Live entertainment in the Marketplace. Contemporary artists Zach and James will perform.


 6:00 PM exhibitor breakdown. 


 



Meet Our Speakers & Presenters

Steve Craig

May 14th 9:10 AM and May 15th 11:30 AM

Stephen R. Craig had been a consultant to the vacation rental industry for over 40 years and has worked with over 200 vacation rental, timeshare, and resort destinations. He started Vacation Rental Housekeeping Professionals (VRHP) in 1999 and is now on the board of VR Edge. His seminar style is witty and fast-paced. He has presented at many VRMA conferences, and several state and local associations. 



Brian London

May 15th: 12:15 PM


Turning Industry Trends into Marketing Advantages

  • The six external factors impacting future demand (economics, demographics, lifestyles, regulation, technology, geopolitics)
  • The four internal marketing strategies to deploy based on the lay of the land
  • Important new trends will be introduced, with focus on Florida marketing strategies, which are unique and follow a different time-pattern than general tourism marketing strategies ​